Built to last — platforms, architecture, and engineering that scales.

Not everything I build is a campaign with a launch date. A significant part of my work is product engineering — building platforms and tools that need to be maintained, extended, and relied upon for years. I care about architecture, testability, and writing code that stays clean as the team and codebase grow.

As a technical lead, I’ve set up CI/CD pipelines, driven testing strategies, established code review practices, and mentored engineers at various levels. I think about developer experience as seriously as user experience — good tooling, clear conventions, and fast feedback loops make teams more effective.

The product side of my work has taken me through design systems, internal tools, data platforms, and consumer-facing applications. In each case the goal is the same: ship something reliable, make it easy to change, and leave the codebase better than I found it.